Our Process
We Begin With Intent
How does an institution know which adults have intent? How can you reach those prospects or, even better, reach out to them?
Until now, those questions had no good answer. CollegeAPP identifies adults with educational intent through large sample surveys and machine learning predictive analytics. You can target adults with confidence — at the person level — rather than buying demographic look-a-likes through generic digital marketing platforms.
We Then Move Onto Preference
How does an institution reach adults aligned with their offerings?
Each individual has different needs and institutions need to know whether their school or program is in the consideration set for these elusive adult students. CollegeAPP scores each person on their preference for several programs.
New Database Capability!
Find SCND adults who are new to your community.
With the new “Last Move” parameter, CollegeAPPs database is able to showcase information based on an individual’s most recent move. This includes the date of the individual’s last move, whether the individual moved within or out of the state, what state they moved out of (if applicable), and the zip code they moved from.