CollegeAPP “Scores” Millions More Americans on Intent to Enroll in Education and Training
FOR IMMEDIATE RELEASE
March 25, 2022
Enhanced predictive models possible after company acquires additional person-level and geographic data
LOS ANGELES, Calif., March 25, 2022 — CollegeAPP, the proprietary adult education and training predictive analytics service, is set to release a substantial upgrade to the interactive dashboard colleges and universities use to identify and market to prospective adult learners. The upgrade includes nearly ten million new person level files as well as increased accuracy in the company’s predictive analytics approach.
“CollegeAPP has promised private sector research and marketing techniques to higher education since 2020,” said CollegeAPP president Jack MacKenzie, “embedded in that commitment is employing the most up to date and advanced predictive modeling and machine learning techniques. We are pleased to deliver on the promise we made to our partners across the country.”
Sean Godlewski, CollegeAPP’s vice president of Digital and Client Services said, “Having worked in political data modeling for ten years, I’ve seen first-hand the challenges of making better models. But it’s worth it if you want the data to create increased efficiencies. The new CollegeAPP models will enhance colleges’ ability to home in on the 20 percent of adults who intend to enroll but are hard to identify.”
CollegeAPP will debut the new data simultaneously with the release of an updated user-interface, designed to provide partners more responsive tools to analyze CollegeAPP data. The new interface, called Data Mapping™, will give CollegeAPP partners a robust set of new tools, according to Paul Westcott, Executive Vice President of L2. “Data can be a powerful tool for analytics and outreach but only if it's accessible for users. CollegeAPP has uniquely harnessed the speed and scale of L2's 250-million-record national consumer database and DataMapping ™ platform for the adult education marketplace.”
CollegeAPP’s partners who gain password-protected access to CollegeAPP DataMapping ™ will gain access to the new models, new tools and new analytic capabilities. “I lived the life of a collegiate marketer who only dreamed of these capabilities at my fingertips,” said Andrea Shaw former assistant Dean of Marketing at the Leavey School of Business at Santa Clara University and now the Vice President of Strategy at CollegeAPP. “The digital ad space is volatile. The new models combined with the DataMapping™ tools puts the control of target audience creation and campaign execution in the hands of the people who need to know it the most, the colleges and education providers themselves.”
About CollegeAPP
CollegeAPP is a data analytics service for the higher education sector. CollegeAPP works with colleges and universities to identify and recruit potential students among the adult population. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard allows clients to dynamically create target audiences and launch marketing campaigns that efficiently and effectively boost recruitment and enrollment strategies. (www.yourcollegeapp.com)
