Case Study: Helping Colleges Identify Adult Learners for Specialized Programs

Dutchess Community College logo

Dutchess Community College

Location: Poughkeepsie, NY
CollegeAPP Partner since 2023

Part of the SUNY System, Dutchess Community College offers access to a broad range of learning opportunities and experiences to meet the educational needs of a diverse community.

Problem:

Dutchess Community College recently opened a state-of-the-art mechatronics facility in which they offer multiple job-ready certifications. Their goal was to cost-effectively recruit adult and non-traditional learners into the new programs.

Solution:

CollegeAPP selected marketing audiences using proprietary Intent to Enroll probability scores combined with CollegeAPP+ occupation data to finely tune audiences for the specialized programs offered at the lab.

Channel + Creative:

CollegeAPP placed and managed two campaigns on the Meta platform. The first was a video campaign and the second was a “carousel” ad offering multiple options for adults to self-select their interests.

Dutchess Community College social media example.
Dutchess Community College social media example.

The Results:

The campaign drove high engagement with adults in their service area. More than five thousand adults clicked on the ads on $4,900 media spend.

  • 76,676 Total Reach (Audience Size)

  • 6,520 Total Clicks

  • 5,130 Unique Link Clicks

Cost Per Click: Dutchess Community College $0.75, Industry Benchmark $1.06*
Engagement Rate: Dutchess Community College 6.70%

Engagement rate: Unique Link Clicks / Total Reach

Top Line Results:

*Source: Instapage

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