Online, Training, & Certifications
When unemployment rises, more adults look to upskill and retrain.
An August 2020 survey sponsored by Strada Education found that almost half (49%) of working respondents said that they had lost their job or had hours reduced because of the Covid-19 pandemic.
37% were "very" or "extremely" worried that they will lose their job
39% agreed with the following statement: “If I were to lose my job because of the coronavirus (COVID-19) events, I will need additional education or training to find another job with the same wages or income.”
Among respondents who plan to enroll, 24% prefer certification or work-related skills courses.
Finding and engaging adults who are looking for certificate and work-related courses can be difficult and expensive. Whether your program is local, regional or national, CollegeAPP can save you marketing expense and grow your pipeline with adults who have strong intent for education and training. Our proprietary models of preference for all online education gives our partners a strong head start in identifying likely prospects for marketing and advertising.
Our seamless audience and messaging integration allows you to identify prospects on the CollegeAPP platform and immediately market to them through social media, direct mail, set-top box advertising, and other channels.
Your marketing team can customize messaging based on what you discover about your prospects – including potential areas of study, distance from your campus and previous educational attainment.