CollegeAPP Signs Long Term Extension with L2, Inc.
Ensures stability for higher education clients through upcoming “demographic cliff”
[Los Angeles, CA, January 12, 2023]: CollegeAPP, the leading provider of predictive analytics to identify and recruit potential adult students, and L2, Inc., the leading provider of person-level data to political campaigns and corporate marketing, have announced an unprecedented four-year extension of their partnership. The deal, which extends through 2026, guarantees that colleges and universities using the data platform for efficient adult student recruitment will have uninterrupted service on the same platform through the upcoming demographic challenges facing the higher education industry.
“We are pleased to offer this level of stability to our clients,” said Jack MacKenzie, CEO of CollegeAPP. “So many colleges and universities are looking at the demographic trends in America and are beginning to plan for what is being called the enrollment cliff, starting in in the 2024-25 school year. We want them to have confidence that they can depend on CollegeAPP during that time.”
The details of the “cliff” were recently outlined in a proprietary report from CollegeAPP called Intent Matters based on more than 150,000 surveys with potential adult learners.
In order to address the upcoming population reduction among 18-year-olds, CollegeAPP deploys predictive analytic techniques on the L2, Inc. Commercial Platform currently comprised of more than 242 million person-level files of US adults. CollegeAPP uses the data platform and proprietary analytics to help colleges identify and recruit the adults (people aged 18+) who are most
likely to intend to enroll in education and training. Higher education experts agree that adults will become increasingly important to the health of the higher education industry.
“We are proud that CollegeAPP chose L2 from their inception in 2019,” said L2 Executive Vice President Paul Westcott, “and we are similarly excited to
know that our data and user interface will continue to serve as the industry standard as higher education institutions look to stem enrollment declines using our platform as part of their strategy.”
CollegeAPP also announced that new predictive models have been released for New York, Texas, California , Florida, North Carolina and Pennsylvania and well as plans to refresh models in Michigan, Ohio, Washington and Alabama before the end of March, 2023. The models are based on consumer surveys conducted in Q4 2022 and Q1 2023 and represent the most current data on adult learner intent available in higher education.
##
About CollegeAPP
CollegeAPP is a data analytics service company serving the higher education sector. CollegeAPP partners with more than 150 colleges and universities to identify and recruit potential students among the adult population. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard on the L2, Inc. platform allows clients to dynamically create target audiences and launch marketing campaigns to boost recruitment and enrollment strategies.
CollegeAPP is headquartered in La Canada, California. Learn more at www.yourcollegeapp.com About L2, Inc.
For over 50 years, L2 has set the industry standards for having the highest quality and most comprehensive data available. L2's rich consumer data, enhanced with over 650 fields of in-depth consumer information along with traditional and digital targeting, 53- point hygiene and enhancement processes gives L2 Consumer Data Clients the ability to go beyond basic demographics.
L2 is headquartered in Bothell, Washington. Learn more at https://www.l2-data.com
