Case Study: Helping institutions with fundraising goals

MiraCosta College logo

MiraCosta College

Location: Oceanside, CA
CollegeAPP Partner since 2022

MiraCosta College is a public community college serving coastal North San Diego County in California with two campuses, one in eastern Oceanside and the other in Cardiff-by-the-Sea, and many satellite locations, including the Community Learning Center in western Oceanside.

Problem:

MiraCosta College launched their “This Changes Everything” fundraising campaign and needed to expand communication with new potential donors to reach their goal.

Solution:

CollegeAPP deployed person-level targeting and media placement services by selecting a unique set of filters in the CollegeAPP database including the history of charitable donations, household income, length of residency, and previous education attainment.

Channel + Creative:

CollegeAPP placed and managed two campaigns. First, MiraCosta created a video ad for distribution to potential donors. Second, they designed a carousel ad to identify the most compelling messages. The ads were placed on the Meta platform.

MiraCosta College social media post example
MiraCosta College social media post example

The Results:

MiraCosta College exceeded campaign goals by 34%.

  • 353,553 Total Reach (Audience Size)

  • 37,856 Total Clicks

  • 23,680 Unique Link Clicks

  • Total Media Spend: $25,500

Engagement Rate: MiraCosta College 6.70%, CollegeAPP Average 6.69%
Cost Per Click: MiraCosta College $0.58, CollegeAPP Average $0.69, Industry Benchmark $1.06*

Top Line Results:

*Source: Instapage

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