Case Study: Helping Graduate & Professional Programs Reach Hard to Find Prospects

Rensselaer Polytechnic Institute

Location: Troy, NY
CollegeAPP Partner since 2022

Founded in 1824, Rensselaer Polytechnic Institute (RPI) is America’s first technological research university. RPI encompasses five schools, over 30 research centers, more than 140 academic programs.

Background:

RPI retained CollegeAPP to advertise MBA and Graduate Engineering programs nationally. The campaigns include both brand and call-to-action creative on multiple digital and social channels. The campaigns include recruitment to targeted in-person event across the country using CollegeAPP+ occupation data.

Channel + Creative:

CollegeAPP placed video ads to a national audience with geographic specificity. Audiences were selected by their Intent to Enroll scores as well as CollegeAPP+ occupation data. Campaigns were served on the Meta and LinkedIn platforms.

The Results:

RPI’s campaigns achieve a 56%* reduction in cost-per-lead compared to the industry average while generating targeted brand and program awareness with prospects at certain employers in selected cities and regions.