Case Study: Strategies and Beyond for Growing Enrollment
WSU Tech
Location: Wichita, KS
CollegeAPP Partner since 2022
Founded in 1965, WSU Tech offers more than 100 degree and certificate programs as a 2-year technical college. With multiple campuses and an employer partner-driven philosophy, WSU Tech is the largest tech college in Kansas.
Background:
WSU Tech began utilizing CollegeAPP for print and digital outreach to seek new strategies and resources for growing traditional and non-traditional-aged students.
Channel + Creative:
Utilizing a targeted prospect list sourced from CollegeAPP, WSU Tech placed social media ads for their Get To Werx campaign.
A/B testing was used to compare their original outreach ads with the new CollegeAPP prospect list.
The Results:
The campaign achieved over 400% increase over the original campaign using non-CollegeAPP data.
Engagement Rate: Unique Link Clicks / Total Reach
Channel + Creative:
WSU Tech launched a bilingual mailer in English/Spanish to households identified with CollegeAPP data.
The Results:
The mailer yielded an increase in walk-in traffic, phone calls, and requests for speakers. WSU Tech had an average enrollment growth of 20% for Fall 2023, for areas where CollegeAPP data was exclusively used.