CollegeAPP Expands Digital Services; Adds Database Expert Gretchen Thompson to Client Service Team
FOR IMMEDIATE RELEASE
September 7, 2022
Hiring comes as colleges and universities focus on 2023 recruitment strategies
[Los Angeles, CA, September 7, 2022]: CollegeAPP continues to increase the size of its ‘Class of 2022’ with the addition of Gretchen Thompson as Director, Digital and Client Services. Thompson, who started with CollegeAPP in late August, is the fifth senior level hire for the company so far this year.
“Gretchen joining CollegeAPP is a major step forward for us, “said CollegeAPP CEO Jack MacKenzie. “Her deep knowledge and experience using database tools to pinpoint target audiences for messaging is unparalleled in higher education. Gretchen will immediately add value to the colleges and universities using CollegeAPP data to identify and recruit potential adult students.”
Thompson comes to CollegeAPP from L2 Political, the leading database marketing and strategy firm in the electoral politics and commercial spaces. At L2 Political, Thompson worked directly with campaigns and companies to filter through millions of database points to find the right audiences for message delivery using a variety of techniques including digital and social media, over-the-top video platforms and direct mail. Her work included using the same predictive analytics techniques CollegeAPP uses to identify adults who have a high probability of intent to enroll in education or training.
“I have watched the growth of CollegeAPP over the past three years,” Thompson said. “The opportunity to help colleges find the adults who want and need more education is very important to me. I’m thrilled to play a important role to fulfill that mission.”
As of September 1, more than 120 colleges, universities and state agencies are using CollegeAPP data to recruit adults into education and training programs.
Sean Godlewski, CollegeAPP’s Vice President of Digital and Client Services is starting to see some trends emerge. “More and more of our clients are relying on our experience in deploying predictive models in various marketing channels,” Godlewski said. “As we place and manage more campaigns and outcomes for our partners, Gretchen’s expertise will be highly valuable.”
A native of Wisconsin, Thompson lives in Fredericksburg, Virginia with her family.
About CollegeAPP
CollegeAPP is a data analytics service company serving the higher education sector. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard allows partners to dynamically create target audiences and launch efficient marketing campaigns to boost recruitment and enrollment.
