CollegeAPP Launches Client Success Department; Darlecia Williams Named to Lead Effort
FOR IMMEDIATE RELEASE
June 19, 2022
Company to ensure growing list of partners maximize proprietary data used to identify and recruit adult students and learners
[Los Angeles, CA, June 19, 2022]: CollegeAPP, the predictive analytics data firm serving higher education, has announced Darlecia Williams will join the company to manage a newly formed Client Success unit.
“This effort is a testament to the success our partners are already achieving,” said CollegeAPP president Jack MacKenzie. “With a partner list of 120 and growing, we want to offer additional resources for their next campaign, their next idea. Darlecia embraces the challenge and opportunity to expand and empower this innovative approach to higher education enrollment marketing.”
Williams arrives at CollegeAPP with a wealth of experience in the challenges facing enrollment, admissions, and marketing teams in higher education. She has on-campus experience at Regis University, St. George’s University, the Education Affiliates and Heritage College. Most recently, Williams was Operations Manager at Elsmere Education.
An Arkansas native, Williams earned her Bachelor of Science in Sociology from the University of Central Arkansas. She achieved a master’s degree in College Student Personnel Service from Arkansas State University. This fall she will earn her Doctor of Education in Higher Education Leadership from Maryville University in St. Louis, MO.
“There is so much effort going into adult student recruitment, but it’s not effective or efficient,” Williams noted. “The CollegeAPP approach, focused on future intent, works for community colleges and any college looking to supplement their enrollments with adult learners. We have a dynamic list of partners and I’m excited to share my experiences with them and create new opportunities and perspectives,” Williams said.
Williams, who lives in Denver, will join CollegeAPP June 20.
“CollegeAPP is about lifelong learners, adult learners and adults who want and need education and training. Darlecia walks the walk. She’s recruited them, she’s met them, and she is one. Our clients are fortunate Darlecia is committing her experience and skillset to our still young company,” MacKenzie said.
About CollegeAPP
CollegeAPP is a data analytics service company serving the higher education sector. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard allows partners to dynamically create target audiences and launch efficient marketing campaigns to boost recruitment and enrollment.
