Holly Winn Joins Digital and Client Service Group at CollegeAPP
FOR IMMEDIATE RELEASE
July 7, 2023
[Los Angeles, CA, July 7, 2023]: CollegeAPP, the leading provider of predictive analytics that fuel adult student recruitment for education and training has announced the expansion of its Digital and Client Service Group by adding Holly Winn, a highly successful higher education marketing analytics expert.
“One of the reasons we are seeing partner growth is that we continue to invest in the capabilities of our Analytics and Digital and Client Service Groups” said CollegeAPP CEO Jack MacKenzie. “We believe strongly in providing frequent, detailed analytics of campaign performance. We also believe in continuing to innovate our survey work and predictive model creation. Holly will be instrumental in both areas. It’s exciting to be in a position to build a fast-moving plane while we are flying it. Our partners don’t have time to wait for new capabilities and techniques and we want them to know that we are on it.”
“CollegeAPP provides the next natural step for my career,” Winn said from her home in Idaho. “I have always believed in the power of data combined with the interpretation and deployment of it. CollegeAPP is solving a long-standing problem using a proven approach.”
Winn comes to CollegeAPP after building her market research and digital marketing skills over the past decade, including data analytics and marketing positions with Edstutia, Education Dynamics and BranDimensional.
CollegeAPP is now working with more than 200 community colleges, universities, education providers and workforce agencies to make identifying and recruiting adult students more efficient and more successful. “We’re seeing an increase in our partners taking advantage of our experience in placing and managing campaigns, “said Sean Godlewski, a company founder and creator of CollegeAPP’s approach to digital media placement. “There is chaos in the digital marketing category these days. Platforms are making it harder and more expensive, rather than the other way around. It’s time colleges stop asking those platforms who they should be advertising to. It’s time to flip the script and start telling them who should be seeing their ads. Holly gets it and our partners will benefit from her technical skills as well as her data management creativity.”
Winn will join the company July 10.
About CollegeAPP
CollegeAPP is a data analytics service company serving the higher education sector. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard allows partners to dynamically create target audiences and launch efficient marketing campaigns to boost recruitment and enrollment of adult learners in all 50 states.
