New Iowa Education Models Show High Levels of Intent Among Adult Men
FOR IMMEDIATE RELEASE
January 4, 2022
CollegeAPP releases newest statewide data as discussion over gender disparity reaches mainstream
[Los Angeles, CA, January 4, 2022]: For the first time since CollegeAPP started creating predictive models focused on adult intent for education and training, males with high intent are outnumbering females in a new statewide dataset released in December 2021. Of those adults with the highest intent in Iowa, nearly 58% are men, making Iowa the first state in which men have higher probability to intend to enroll in education and training.
“The timing of the Iowa survey and models is compelling,” said Jack MacKenzie, CollegeAPP President. “In the past few months education media has begun shining a light on the longstanding enrollment differences between men and women and the pandemic appears to have hardened those differences.”
The newly released Iowa data shows that males comprise 57.8% of the adults with the highest likelihood to intend to enroll in education or training in the next two years. “This is, without question, the most current data on demand for education in the US. In Iowa, we see more than a half million adults over the age of the 25 have a high probability of intending to enroll in education and training in the next two years. Now is the time for colleges and universities to proactively find these adults and guide them on their journey,” MacKenzie said.
CollegeAPP started surveying states in January 2020. During that time, the company has conducted 50 surveys, including several states more than once, to stay ahead of the changing economy created by COVID-19 disruptions. In those statewide surveys, CollegeAPP has surveyed more than 120,000 US adults.
“During our first year, CollegeAPP models were strikingly similar to current higher ed enrollments, between 57 and 60 percent female. We look forward to working with Iowa’s education leaders to consider the implications of this gender balanced demand inside the adult population” MacKenzie said. “More than 80 colleges, universities and graduate programs are using our data to create and execute successful campaigns targeting adult students, and each time we add a new state we are excited by the possibilities.”
MacKenzie announced that education intent models in seven New England states will be released later this week.
About CollegeAPP
CollegeAPP is a data analytics service company serving the higher education sector. CollegeAPP works with colleges and universities to identify and recruit potential students among the adult population. Using proprietary predictive analytics algorithms, CollegeAPPs live dashboard allows clients to dynamically create target audiences and launch marketing campaigns to boost recruitment and enrollment strategies.
